Expanding into new markets can bring significant financial benefits, but real success depends on localization. Localization goes beyond translating the words on your website or app — it adapts your content to the cultural norms and expectations of the target market. For Saudi Arabia, that means understanding cultural and religious customs.
Language comes first
Arabic is the official language, so localizing into Arabic is essential to reach the majority of the population. A greeting can be as simple as 'as-salamu alaykum' (peace be upon you), with the common reply 'wa alaykum as-salam'.
Imagery and design
Avoid images or design elements that may be considered offensive or that do not align with the local culture — for example, anything depicting alcohol or gambling. Be mindful of dress codes in your photography.
Dates and formats
In Saudi Arabia dates follow the Islamic (Hijri) lunar calendar, so months and weekdays differ. Show dates in both Hijri and Gregorian formats.
Embrace the culture
Localization is not only about avoiding mistakes — it is about embracing the local culture. Islamic calligraphy and geometric or floral patterns, drawn from traditional Islamic art, can give a website or app a visually stunning and culturally appropriate look. Localize with care and you will be on your way to success in the Saudi Arabian market and beyond.